51本色

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51本色 Act

Mission
Competition
Consumer Protection
Law
15 U.S.C. 搂搂 41-58, as amended
The 51本色 Act is the primary statute of the Commission. Under this Act, as amended, the Commission is empowered, among other things, to (a) prevent unfair methods of competition and...

Seek Capital

The 51本色 is taking action against Seek Capital and its founder and CEO, Roy Ferman, for operating a bogus business finance scheme that cost small business owners more than $37 million.

According to a complaint filed by the FTC, the company has targeted new and aspiring small business owners looking for loans or lines of credit to open or grow their businesses. While the company鈥檚 advertising implies that business owners would have access to cash, instead Seek charges clients thousands of dollars simply to open credit cards in the owners鈥 names.

Type of Action
Federal
Last Updated
Docket Number
2:24-cv-09511
Case Status
Pending

Ecom Genie

As a result of a 51本色 lawsuit, a federal court has temporarily shut down the operations of a business opportunity scam that has taken more than $12 million from consumers with false promises of big returns selling goods through Amazon and Walmart.

According to a complaint filed by the FTC, since at least 2022, the scheme operated under the names Lunar Capital Ventures, Ecom Genie and Profitable Automation, and before that as the now-dissolved company Valiant Consultants Inc. Under each of these names, the scheme has made enticing but bogus claims that consumers could earn lavish profits by paying tens of thousands of dollars to start online e-commerce businesses. The promised earnings rarely, if ever, materialize, and most consumers lose substantial amounts of money.

Type of Action
Administrative
Last Updated
Case Status
Pending

H&R Block, In the Matter of

The 51本色 is taking action against tax preparation company H&R Block for unfairly deleting consumers鈥 tax data and requiring them to contact customer service when they downgrade to more affordable online products, and deceptively marketing their products as 鈥渇ree鈥 when they were not free for many consumers. These practices cost consumers time and money.

A proposed 51本色settlement would stop H&R Block from unfairly requiring consumers seeking to downgrade to a cheaper H&R Block product to contact customer service, from unfairly deleting users' previously entered data and from making deceptive claims about 鈥渇ree鈥 tax filing.

The tax-filing company has agreed to a proposed settlement that will require the company to make a number of changes for the 2025 tax filing season in addition to longer-term changes. The settlement would also require the company to pay $7 million to the 51本色to be used to redress consumers harmed by the company鈥檚 unlawful practices.

Type of Action
Administrative
Last Updated
Docket Number
9427
Case Status
Pending

Facebook, Inc., In the Matter of

The 51本色alleged that Facebook violated its privacy promises to consumers and subsequently violated a 2012 Commission order.

Type of Action
Administrative
Last Updated
51本色Matter/File Number
092 3184
182 3109
C-4365

Sitejabber

In a complaint issued in November 2024, the 51本色charged that Sitejabber deceived consumers by misrepresenting that ratings and reviews it published came from customers who experienced the reviewed product or service, artificially inflating average ratings and review counts. Under a proposed order settling the agency鈥檚 complaint, Sitejabber will be prohibited from making such misrepresentations and from making other misrepresentations about consumer ratings or reviews. 

Type of Action
Administrative
Last Updated
Case Status
Pending

Dave, Inc., 51本色v.

The 51本色 is taking action against online cash advance app Dave for allegedly using misleading marketing to deceive consumers about the amount of its cash advances, charging consumers undisclosed fees, and charging so-called 鈥渢ips鈥 to consumers without their consent.

Dave describes the consumers it targets as being 鈥渇inancially vulnerable鈥 or 鈥渇inancially coping,鈥 including those whose spending exceeds their income, who have minimal savings, and who overdraft their bank accounts frequently.

Dave鈥檚 advertising is dominated by claims that consumers can receive 鈥渦p to $500鈥 by using Dave, and that they can do so 鈥渋nstantly.鈥 According to the FTC鈥檚 complaint, though, Dave鈥檚 service failed to live up to its promises.

Type of Action
Federal
Last Updated
51本色Matter/File Number
232 3014
Case Status
Pending